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We are Ashland.

Not just another bike shop... your bike shop.

The Best Brands

We work hard to bring you the very best brands in the sport. Don't settle for anything other than YOUR perfect bike. 

Rider Owned and Operated

We're not just a business that sells bikes, we're pretty fond of riding them too! 

Bike Repair

Ride smoothly on a bike that has been finely-tuned by our expert mechanics.

Bike Fit

Faster, more comfortable, and less injuries.  Our Retül Fit is a comprehensive session that results in a truly customized bike setup.

Group Rides

Enjoying the Ride is easier with friends. Find your group by checking out our group ride schedule. 

More than a "bike shop."

Since opening in June of 2017, we've been proudly serving all types of cyclists with the goal of being YOUR local shop. However, we often use the phrase that we are more than just a bike shop though. We proudly support the Ashland Bike Project and the Team WILD Youth Cycling Program. Through this program, we've built the first ever mountain biking trail within the City of Ashland at Brookside West, and are moving into phase 2 which has resulted in a number of private and public partnerships to bring a pump track to Ashland. Team WILD is setup to allow young people of any ability and financial background the opportunity to enjoy cycling in a safe and meaningful way. Shopping with us locally helps us continue to fund and support these programs. We are more than just a place to buy a bike, we exist to meet your service needs, provide technical advice, help you meet your health and fitness goals, and most of all, "Enjoy the Ride!" 

Bringing the "Stoke" to You

We haven't lost our stoke for riding and neither should you. Subscribe on YouTube to see tips, trails, and product reviews, updated weekly!