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We are Ashland.

Not just another bike shop... your bike shop.

Winter Hours and Specials

During the months of January and February, we are operating at a slightly reduced schedule. For these two months, we are closed on Wednesdays and have a shorter day on Saturdays. We also have a special on "Annual Service and Cleaning" tune-up packages, offering a 20% discount! Stop by and drop off your rig for a cleaning and some mechanical magic. In the meantime, if we miss you on Wednesdays... sorry, gotta go ride!!! Enjoy.

The Best Brands

We work hard to bring you the very best brands in the sport. Don't settle for anything other than YOUR perfect bike. 

Rider Owned and Operated

We're not just a business that sells bikes, we're pretty fond of riding them too! 

Need a gift card?

We get it... you have a special someone in their life that just has everything or perhaps you just don't know what type of tubeless ready, dual compound, triple dog casing, mountain bike tires your special one is after. Isn't that what gift cards are for? You can buy your card online and we'll mail them their card or let them pick it up in store... Just be sure you put the delivery address in during checkout. Pretty much any value is available. Cards are redeemable only for in-store purchases.  

Bike Repair

Ride smoothly on a bike that has been finely-tuned by our expert mechanics.

Bike Fit

Faster, more comfortable, and less injuries.  Our Retül Fit is a comprehensive session that results in a truly customized bike setup.

Group Rides

Enjoying the Ride is easier with friends. Find your group by checking out our group ride schedule. 

More than a "bike shop."

Since opening in June of 2017, we've been proudly serving all types of cyclists with the goal of being YOUR local shop. However, we often use the phrase that we are more than just a bike shop though. We proudly support the Ashland Bike Project and the Team WILD Youth Cycling Program. Through this program, we've built the first ever mountain biking trail within the City of Ashland at Brookside West, and are moving into phase 2 which has resulted in a number of private and public partnerships to bring a pump track to Ashland. Team WILD is setup to allow young people of any ability and financial background the opportunity to enjoy cycling in a safe and meaningful way. Shopping with us locally helps us continue to fund and support these programs. We are more than just a place to buy a bike, we exist to meet your service needs, provide technical advice, help you meet your health and fitness goals, and most of all, "Enjoy the Ride!" 



Brookside MTB Trail

A product of a lot of passion for mountain biking, the support of the city leadership, and the blood, sweat, and tears of Ashland Bike Company.  Brookside MTB Trail, a new City of Ashland public park, opened on July 20th, 2019 and features 3+ miles of beginner to intermediate terrain designed specifically for mountain bikes. Trail features such as "Ashland Airport 2.0" and "Dropping Logs" will keep even the best riders entertained while hitting an ideal little piece of singletrack inside the Ashland City limits.

MADE FOR RIDERS, BY RIDERS.