Bicycle Sales and Service
Our new location has provided us with a much better service area. On top of our great bike selection, we have a fast turnaround time and professional mechanics ready for whatever your bike needs are. Our service techs are happy to work on all makes and models of bicycle, including e-bikes!
Fin's Performance Footwear
Our community is full of all kinds of athletes and we aim to be the provider of your athletic footwear needs. We are still getting started with this, but we now have our first round of footwear available. Look for updates here but expect a great selection of running, walking, team sports, hiking, and casual shoes.
Explore our brands
Trek Bicycles
The brand that began in 1976 from a red barn in Waterloo, WI. Now Trek is a world leader in the bicycle industry and sets the standard for hospitality that all other brands try to match! From high performance road and mountain bikes raced on the highest levels of competition to everyday bikes for more casual rides, Trek has a bike for everyone.
Cannondale Bicycles
Always a leader in innovation and quality designs. Cannondale is the American brand that helped launch the aluminum revolution in cycling and today makes some of the finest bicycles in the world.
Denago eBikes
This upcoming brand has helped turn the eBike into a product that a lot more people can afford. Denago is a leader in "e" transportation and their bikes pack exceptional value into a refined design.
More than a "bike shop."
Since opening in June of 2017, we've been proudly serving all types of cyclists with the goal of being YOUR local shop. However, we often use the phrase that we are more than just a bike shop though. We proudly support Project WILD and the Team WILD Youth Cycling Program. Through Project WILD, we've helped build the first ever mountain biking trail within the City of Ashland at Brookside West, and they are moving into phase 2 which has resulted in a number of private and public partnerships to bring a pump track to Ashland. Team WILD is setup to allow young people of any ability and financial background the opportunity to enjoy cycling in a safe and meaningful way. Shopping with us locally helps us continue to fund and support these programs. We are more than just a place to buy a bike, we exist to meet your service needs, provide technical advice, help you meet your health and fitness goals, and most of all, "Enjoy the Ride!"